At the beginning of this year, I would like to share about the 90 Day Marketing Gameplan. I find the approach both reflective AND goal and action-oriented interesting.

Let’s get started with an illustration and concrete examples!

✨ What’s the purpose? Maximize Your Year : step back, clarify priorities, and define personal or professional goals (e.g., regain meaning, clarity, direction, motivation…).

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First, a reflective part ⏸️ – Answer these 6 questions:

🔍 About the Past :

• What are you most proud of, when looking at the past 90 days?
  • Example: I led an international team in the successful implementation of an innovative marketing campaign, significantly increasing our conversion rates
  • I dared to speak to my manager about my desire for a promotion
• What do you regret?
  • Example: I regret not delegating some tasks to focus more on strategy. It created unnecessary stress
  • I regret not asking for my promotion earlier.

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📸 About the Present:

• What are you currently confident and strong in?
  • Example: My ability to quickly grasp concepts and make swift decisions makes me confident in my current role.
  • My skills, my family, my friends.
• What do you lack today?
  • Example: I feel a lack of harmony within my team. Although the results are there, the atmosphere could be more collaborative.
  • I lack clarity, motivation, and perhaps courage.

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🚀About the Future:

• What are you the most excited about for the upcoming months?
  • Example: I’m excited to launch an innovation project that will revolutionize our industry.
  • I’m eager to embark on the entrepreneurial journey and truly see what I’m capable of when I can express my full potential.
• What worries you?
  • Example: The imminent organizational changes could disrupt the current dynamics of my team.
  • My responsibilities towards my family, the financial security I provide them with today, the judgment of others, and the fear of failure if my business doesn’t succeed.

After answering those 6 questions, what do you feel as you read your answers? What are your thoughts?

Note: You can choose another relevant time horizon for yourself: 3 months, 6 months, 1 year…

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Then about Objectives & Actions 🎯- Define 5 areas of Focus

Now, take a moment to answer this question: What needs to happen over the next 90 days for me to feel proud, more confident, and enthusiastic?

Identify your top 5 goals (5 areas of focus) for the next 3 months. These goals should be specific, measurable, and aligned with what you want to achieve.

Here are some examples:

1. Boosting self-confidence > Undertake a 360° assessment, identify my top 3 strengths, and implement 3 simple actions to consciously develop them over time.
2. Enhancing my team dynamics > Implement workshops throughout the year to foster collaboration and create a constructive atmosphere within the team.
3. Balancing work and personal life > Establish defined working hours for 2 days a week and plan leisure activities once a week to maintain my balance.
4. Developing a new skill > Seek coaching support to help track my progress and find allies and mentors I can rely on to handle complex situations internally.
5. Celebrating my successes > Establish a daily ritual to recognize and celebrate small victories, both mine and those of my team…

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For any further help or guidance through this reflection, feel free to contact me to support you in defining concrete objectives and implementing actions! 🌟✨

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Photo: Ann H